'The two most important days of our life are the day you were born and the day you find out why.' - Mark Twain

Our "why" started out in 2018/19, with a mission to start a business that allows us to be creative and enables us to be talking about what we're passionate about. And when asked ourselves as to what purpose behind it is important to us to get out there, the answer was simple- it's sustainability and animal cruelty- free way of living without compromising on quality. 

As avid animal lovers, after realising there wasn't a fashion brand that offered moderately priced, quality handbags that were animal-friendly AND learning about the devastating impact the fashion industry has on animals and the environment, we decided to invest our time and resources in cruelty-free handbags made of the same quality you'd expect from European luxury brands, FERRON.

We're a creative, independent designer brand. We are different, we are very transparent. Our chic and classic Signature collection blends effortlessly into your wardrobe. We have your everyday needs covered, with a luxury finish and full of compassion. We want you to love our bags as much as we do!

FERRON means “iron-grey hair, or one who is habitually dressed in grey” <<Latin>> 

The iconic elephant logo is not only an expression of my love for animals and our support of wildlife protection projects such as Sheldrick Wildlife Trust's elephant orphanage in Kenya (please head over to "FERRON X SWT" tab for more details) , but also a statement against cruelty in fashion.
We are taking the steps towards building a compassionate and cruelty- free future. You can too. Come join us!