Copy of About Us

'The two most important days of our life are the day you were born and the day you find out why.' - Mark Twain

Our "why" started out in 2016, with a mission to create a premium quality handbag that fused the artistry of luxury with our love for animals.

As avid animal and fashion lovers, my husband and I founded FERRON after realizing there wasn't a fashion brand that offered moderately priced, quality handbags that were animal-friendly. Growing up with a fashionable mother, I was exposed to many high-end luxury brands and understood the key to their success was in craftsmanship and attention to detail. However, after learning about the devastating impact the fashion industry has on animals and the environment, I decided to create cruelty-free handbags made of the same quality you'd expect from European luxury brands, and thus, FERRON was born.

Our iconic elephant logo symbolizes our passion for all animals, commitment to sourcing materials that are completely animal-friendly and our support for The David Sheldrick Wildlife Trust.

Ellen in Kenya

Our Co-Founder Ellen visiting The David Sheldrick Wildlife Trust and the Giraffe Centre in Nairobi, Kenya.


Ellen at DSWT

Lunch time for the "little ones" at The David Sheldrick Wildlife Trust.